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How to Build an Online Reputation with Andy Beal Posted by: webmarketingtoday
Video duration: 586 seconds In this wide-ranging interview, Andy Beal explains the various ways a company (or individual) builds an online reputation. Beginning with a website or blog with a clear statement of who you are and perhaps a media room, Beal explains how social media fit into the process -- MySpace, Facebook, Twitter, Digg, and online conversations with industry leaders. |
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SEO as Key to E-Commerce Success, AnOccasionalChocolate.com Posted by: webmarketingtoday
Video duration: 535 seconds Discusses the secrets of a business that sells chocolate making equipment online. |
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Optimizing Ecommerce Product Images with Bryan Eisenberg Posted by: webmarketingtoday
Video duration: 413 seconds Along with headlines, product images on an e-commerce site capture the visitor's attention. Eisenberg gives examples of excellent use of photos from Harry and David and Tiger Direct. He recommends Camtasia for software product demos, careful attention a model's eyes in photos for services. All images should reinforce your primary message. Finally, test to see what your customers prefer. |
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Rethinking Search: Keyphrases & Long Tail - Avinash Kaushik Posted by: webmarketingtoday
Video duration: 499 seconds In this interview at eMetrics, Avinash Kaushik encourages us to rethink search. Instead of keywords, think instead in terms of 'long tail' keyphrases that are used infrequently, but represent qualified, motivated customers. His initial advice is to use SEO or organic search for brand and 'head' terms, and to exploit paid search for 'long tail' terms. SEO should be seen as a long-term strategy. |
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How to Get Your Business Listed in Wikipedia - Mike Svatek Posted by: webmarketingtoday
Video duration: 448 seconds Mike Svatek of Baynote.com explains some of the hurdles his company had to go through to be listed in Wikipedia. He advises: (1) don't use persuasive writing, (2) demonstrate that your business is 'notable' by showing that what you do is important broadly, and (3) get involved in the internal Wikipedia debate of the inclusion of your business in the encyclopedia. |
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How to Get Started in Business Blogging with Andy Beal Posted by: webmarketingtoday
Video duration: 494 seconds In this interview, Andy Beal explains how to establish your purpose, determine a platform, find your blog's voice, set a frequency, and begin to publish online. |
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A Small Business Approach to Web Analytics: John Marshall Posted by: webmarketingtoday
Video duration: 502 seconds John Marshall (formerly of ClickTracks now with MarketMotive) explains how small business users can make their use of web analytics intensely practical by answering business questions. He recommends ClickTracks, Google Analytics, and IndexTools for small businesses. |
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Optimizing Landing Pages and Conversion Paths, Scott Brinker Posted by: webmarketingtoday
Video duration: 363 seconds Web Marketing Today interviews Scott Brinker of LiveBall (Ion Interactive) regarding optimization of landing pages and conversion paths -- multiple paths to conversion based on customer behaviors. |